- Master
- Online Ethics Center
Online Ethics Center
Corporate Ethics Reporting CenterPurpose of Establishment
DH Autolead adopts the value of Confidence—acting responsibly based on honesty—as its primary standard for decision-making and conduct. To practice these core values, enhance corporate transparency, and ultimately contribute to improving the quality of life for our customers, we have established the DH Autolead Ethical Principles and Code of Conduct. All members of DH Autolead recognize the importance of these principles and are committed to their active implementation.
We work honestly and transparently and do not pursue undue personal interests while performing our duties.
Compliance Management 1) Transparency in Transactions All employees and executives must avoid situations where personal interests conflict with the company's interests. In unavoidable cases, they must act by prioritizing the interests of the company and its customers.
2) Conflict of Interest To transparently reflect business transactions, documents must be prepared truthfully. The essence of a transaction must not be distorted, nor should fraudulent or illegal transactions be generated through false reporting, omissions, or arbitrary changes.
3) Acceptance of Money and Goods Employees and executives must not provide or receive undue money, entertainment, or conveniences in transactions with all business stakeholders, including clients and partners. In particular, acts of making improper solicitations or offering/providing money and goods to public officials are strictly prohibited.
4) Insider Trading Employees and executives must not disclose trade secrets or undisclosed material information obtained directly or indirectly through their duties, nor use such information to pursue personal gain.
5) Abuse of Authority One must not exert undue influence on other employees or pursue personal gain by abusing their job authority or position.
We provide safe products and the best services to our customers, continuously creating values that impress them.
Customer Love1) Safety Throughout the entire process from product development to manufacturing, distribution, and service, customer safety and health are prioritized, and any acts contrary to this are prohibited.
2) Quality Domestic and international legal and regulatory requirements regarding quality must be strictly observed. If customer damage occurs or is anticipated, measures to ensure safety and quality must be implemented.
3) Customer Satisfaction We respond to customer needs through continuous technological development and service improvement.
4) Information Provision Accurate information about products and services must be provided to customers, and false or exaggerated information or the omission of important information must be avoided.
5) Personal Information When handling customer information for business purposes, internal guidelines and related laws regarding the protection of personal information must be strictly followed.
We respect the human rights of our employees and provide working conditions and a safe environment that promote work-life balance.
Respect for Employees1) Discrimination Discrimination against employees on any grounds, such as gender, disability, age, marital status, religion, or ideology, without justifiable reason in all areas of employment, including recruitment, placement, evaluation, wages, and training, is prohibited.
2) Labor Regulations We comply with labor-related laws and regulations, prevent human rights violations such as child labor and forced labor, and strive to expand maternity protection and the employment of persons with disabilities.
3) Workplace Harassment Words or actions that damage the dignity or character of others, such as verbal or physical violence, sexual harassment, or threats against other employees, are not tolerated.
4) Safety and Health We provide a work environment safe from occupational accidents, injuries, disasters, catastrophes, diseases, and epidemics.
5) Work-Life Balance We create working conditions that allow employees to harmoniously balance work and life and improve their quality of life.
We establish a fair trade order based on mutual trust with stakeholders and pursue shared growth through mutual cooperation.
Harmonious Growth 1) Abuse of Superior Bargaining Position Unfair trade practices, such as setting unfavorable transaction terms for stakeholders or forcing sales targets by unfairly using a superior position in a business relationship, are prohibited.
2) Trade Secrets Trade secrets acquired during transactions with stakeholders are strictly protected in accordance with relevant laws and contractual terms, and the intellectual property rights of stakeholders are not infringed upon.
3) Collusion Information related to prices, sales terms, sales areas, profits, or margins shall not be exchanged with other businesses, nor shall there be any collusion or agreement to collude using such information.
4) Shared Growth We share performance with stakeholders, pursue mutual interests, and strive for shared growth through technical support and other means.
5) Ethical Standards We inform stakeholders, such as the company’s clients, suppliers, and partners, of the DH Autolead Ethical Principles and demand their compliance.
We sincerely fulfill the corporate responsibilities and obligations required by society and promote sustainable development.
Responsibility as a Corporate Citizen1) Environmental Protection We analyze the environmental impacts and risks of our corporate activities and strive to improve environmental effects throughout the entire business process.
2) Contribution to Social Development We fulfill our social obligations through stable job creation and maintenance, as well as sincere tax payments.
3) Community Contribution We support fields such as welfare, culture, and arts in the local community and actively participate in donations and volunteer activities.
4) Shareholder Value We pursue an increase in corporate and shareholder value through transparent decision-making and efficient management activities.
5) Political Neutrality We do not involve ourselves in domestic or international politics while conducting corporate activities and pursue political neutrality.
Online Ethics Center
Corporate Ethics Reporting CenterAt DH Autolead, we hold the pursuit of becoming a company trusted by all stakeholders and customers through a sound corporate culture as the highest value for all our members. To uphold this value, the Office of the CEO operates the Corporate Ethics Reporting Center, grounded in the Group’s Ethical Principles and Internal Audit Regulations.
The Reporting Center accepts reports at all times regarding any actions that violate ethical standards or laws, including financial misconduct (breach of trust, embezzlement, etc.), sexual offenses, verbal abuse, and physical assault by any member of the organization.
Upon receiving a report, we will seek swift resolution through a thorough investigation of the situation. We are committed to maintaining the strictest confidentiality regarding the informant’s identity and will ensure that whistleblowers do not face any retaliation or adverse personnel actions as a result of their reporting.
Please wait...
- Home
- ENG
- KOR
ㅣ
R&D
ㅣ
New & Advanced Technology Development
New & Advanced Technology Development
Innovation through Advanced Technology: DH Autolead
DH Autolead is equipped with a world-class quality system, driven by state-of-the-art equipment and a premier team of technical experts who ensure rigorous quality and safety inspections.Our commitment to providing customers with ultimate convenience and safety is realized through our Steering Wheel and Air-Bag Cover production processes, which integrate the latest technologies and advanced machinery. When customers move the world with their steering wheels, DH Autolead is there, prioritizing their safety above all else.
Cases of New Technologies Applied to Vehicles for the First Time in Korea
-
[Real Wood]
First in Korea
Real Wood Steering Wheel
Hyundai Equus (2009)
-
[Heated Ass’y]
First in Korea
Heated Steering Wheel
Hyundai Equus (2009)
-
[Sports D-cut]
First in Korea
D-Cut Steering Wheel
Kia K5 (2013)
-
[Haptic Ass’y]
First in Korea
Haptic Steering Wheel
Hyundai Genesis (2014)
-
[Hod Ass’y]
First in Korea
HOD Steering Wheel
Hyundai Genesis (2022)
*Hands off detection
History of R&D Center's New Technology Development
- Year 2023
-
IMD EMBLEM BEZEL (2023)
- Improved emblem marketability by changing the emblem production method
BIO Artificial Leather Steering Wheel (2023)- Applied eco-friendly materials without the use of animal leather
- Year 2022
-
Antibacterial Steering Wheel (2022)
- Developed an antibacterial system for the steering wheel grip in response to the COVID-19 era (Secured antibacterial properties, marketability, and cost competitiveness)
- Year 2021
-
DAB & Steering Wheel Fastening Structure (2021)
- Developed fastening structure technology between the driver's airbag and the steering wheel
Foldable Steering Wheel- Increased convenience by securing knee room for the driver when boarding and exiting the vehicle
Indicator Steering Wheel- Added a display device to the steering wheel to provide visual warnings and display vehicle information and status
- Year 2020
-
PMI BAR
- Satisfied customer performance requirements by improving NVH (Noise, Vibration, and Harshness) and equivalent stiffness through weight increase
Haptic Motor for Module Damper (CE)- Improved the vibration performance of the haptic motor in the module damper steering wheel
Aluminum Integrated Module Damper (CE)- Reduced the number of parts for the module damping plate
WIRE Guide Steering Wheel- Improved assembly and secured internal space within the steering wheel
- Year 2019
-
Module Damper Steering Wheel
- Adjusted natural frequency utilizing DAB & horn plates, etc.
- Year 2018
-
Steering Wheel Heated System (BEZEL)
- Heating wire emission in the bezel area to accommodate the diversification of the steering wheel's internal design
HOD (Hands-Off Detection) SYSTEM- A function that helps prevent the vehicle from departing its lane
- Year 2017
-
D/DAMPER Assembly Technology (for Core Fastening)
- Cost reduction and NVH improvement through structural changes to the steering wheel D/DAMPER
MFD (Multi Function Device) SPEAKER- Reduced the number of parts and weight by simultaneously realizing vibration and sound in a single product
- Year 2016
-
EXTENSION CARE WIRE
- Technology that secures structural space and improves marketability using CARE WIRE, breaking away from conventional wires
UV Coating- Technology that reduces costs by changing the BEZEL painting to UV coating
METALLIC BEZEL- Technology that reduces costs by eliminating the painting process through raw material changes
Economical REAL CARBON BEZEL- Technology that reduces costs and weight by reducing the thickness of the existing REAL CARBON
COVER FLOATING HORN- Technology that operates the horn by moving only the cover instead of the entire module
- Year 2015
-
PU FOAM Heated Pad
- Technology that improves marketability by increasing elongation by about 2 times compared to existing materials
EPDM Heated Pad- Technology that improves marketability by increasing elongation by about 3.5 times compared to existing materials
66-Tooth HUB with 3-Tooth Engagement- Technology that prevents the STEERING WHEEL from twisting during column / tilt adjustment
BEZEL Leather Bond Spraying Method- Technology that improves workability by spraying bond instead of using a brush
- Year 2014
-
Flashless Mold
- Technology that reduces processes and costs by preventing the creation of PU BURR
66-Tooth HUB- Technology that prevents twisting when installing the STEERING WHEEL
- Year 2013
-
Haptic Steering Wheel for Drowsiness Prevention
(Applied to DH Production Vehicle)- Technology that improves safety and marketability with a system that alerts the driver by transmitting risks detected by the Lane Departure Warning System (LDWS) through Steering Wheel vibration
HEATED CONTROLLER- Technology that secures PACKAGE space by applying a WIRELESS type to simplify parts and reduce CONTROLLER size
Premium Leather- Technology that improves STEERING WHEEL leather marketability through improvements in leather processing and wrapping processes
PC+PETG+ABS Material- Technology for developing a material that integrates the strengths and weaknesses of existing PC or PC+ABS
Full Surface Bonding- Technology that improves the perceived quality of STEERING WHEEL leather by changing the leather wrapping method
Aramid Material Thread- Technology that improves roughness and workability by changing the thread material
WOOD Material Change- Technology that improves perceived quality by applying SOFT TPE material instead of WOOD material
- Year 2012
-
HEALTH CARE STEERING WHEEL
- Specialized vehicle technology with a well-being concept capable of checking and managing the driver's health status
Heated WOOD- Technology that generates heat by embedding a heated pad within the WOOD
SOFT WOOD- Technology that improves marketability by applying a soft material for shock absorption, applicable to low-cost vehicles at an affordable price
Artificial Leather- Technology that artificially replicates the structure and function of natural leather, improving marketability through cost reduction and application to low-cost vehicles
Antibacterial PU- Technology that performs sterilizing and bacteriostatic actions by destroying cell membranes and converting them to generated oxygen
- Year 2011
-
Antibacterial WOOD
- Technology that maintains a more eco-friendly and pleasant automotive interior environment by retaining continuous antibacterial properties
WOOD Double Injection Molding Method- Technology that maximizes the replacement effect of real wood by diversely realizing a three-dimensional feel through a new-concept transparent double injection molding method
Silicone Type Damper- Technology that simplifies the process, reduces costs, and improves functionality by applying a silicone SNAP-IN method instead of the INSERT injection method
REAL WOOD Method- Technology that realizes premium products through the application of REAL WOOD
- Year 2009
-
FELT TYPE HEATED SYSTEM
- Technology that relieves driver discomfort and aversion by rapidly removing cold air from the STEERING WHEEL surface and maintaining a warm temperature
- Year 2007
-
EPP FOAM Integrated Molding Technology
- Technology that reduces weight by changing the foaming material to EPP
- Year 2006
-
2-TONE Leather
- Technology that secures diversity and satisfies customer preferences by applying two colors to the leather
Surface Heating HEATED SYSTEM- Technology that relieves driver discomfort and aversion by rapidly removing cold air from the STEERING WHEEL surface and maintaining a warm temperature
Bio Far-Infrared HEATED SYSTEM- Technology that relieves driver discomfort and aversion by rapidly removing cold air from the STEERING WHEEL surface and maintaining a warm temperature
HEATED SYSTEM with Improved Initial Heating Speed- Technology that relieves driver dissatisfaction by rapidly increasing the STEERING WHEEL surface temperature
WOOD Cell Method- Technology that improves WOOD texture and reduces costs through a method of compressing powder, departing from conventional methods
TPE Material Integrated Molding- Technology that reduces processes and costs by integrally molding TPE material with the CORE
Al / Mg CORE Integrated Type- Technology that reduces costs through integrated molding of Al(Mg) material, rather than a bonding method between dissimilar materials (STEEL + Al(Mg))
WOOD GRAIN Spray Method- Cost-reduction technology that expresses a WOOD texture by applying a spray after injection molding
-
-
ADD. 66, Wanjusandan 8-ro, Bongdong-eup, Wanju-gun, Jeonbuk State 55320, Republic of Korea
COPYRIGHT (C) 2023 DH AUTOLEAD. ALL RIGHTS RESERVED.
TEL. +82-63-210-3900 FAX. +82-63-261-5915
-
-
Rejection of Unauthorized Email Collection